Programme: Latvia and Lithuania Cross-border Co-operation Programme 2007 – 2013
Project title: Joint Water-Based Tourism Offering in Latgale Region and Utena; acronym WaterJoy
Lead partner: Latgale Planning Region
Project partners: Latgale Region Development Agency, Ilukste County Council, Ludza Town Council, Livani County Council, Balvi Town Council, Vilaka Town Council, Medumi Rural Municipality Council, Kraslava County Council, Utena County Governor’s Administration, Aniksciai district council, Zarasai District Council, Utena District Council.
The overall objective of the project:
Strengthening the economic development of the Latgale and Utena regions through developing the tourism industry and promoting regions as one tourism destination and ensuring sustainable use of water resources.
- to diversify tourism products and to rise economic gains from tourism, by investing in water-based tourism infrastructure and in water accessibility;
- to implement a range of marketing activities including participation in exhibitions, advertising campaign;
- to create incoming tourism agency for better coordination of tourism development in the region.
Project activities and results:
WP1 Management and coordination: Steering committee meetings (6), Project work group meetings (10), partners prepare 30 progress reports.
WP2 Development of water-based tourism infrastructure: the created infrastructure objects are: two public recreation sites improved and rescue motor boat bought at Daugava and Dviete rivers in Ilukste county; three public recreation sites improved at Mazais Ludzas lake in Ludza town; active tourism centre reconstructed at Dubna and Daugava river in Livani town; four public recreation sites improved at Balvu lake, Perkonu lake and Bolupe river in Balvi; public recreation site improved at Vilakas lake in Vilaka town; three public recreation sites improved at Alausas lake (Utena district); public recreation site improved at Rubikiai lake in Kriokslys (Anyksciai district); public recreation site improved at Neveza lake (Anyksciai district); Public recreation site improved at Sventoji river in Anyksciai (Anyksciai district); public recreation site improved at Antalieptes lake in Bikenai (Zarasai district); public recreation site improved at Luodzio lake in Sabalunkai (Zarasai district); public recreation site improved at Zalves lake in Velikuskai (Zarasai district); feasibility study and technical documentation prepared for public recreation infrastructure at Daugava river in Kraslava; technical design prepared for illumination of two public recreation sites at Mazais Ludzas lake in Ludza town; technical design prepared for public recreation infrastructure in Medumi park (Medumu municipality); technical design prepared for the B category (blue flag) beach improvement at Balvu lake in Balvi; technical design prepared for the reconstruction of public beach access road at Balvu lake in Balvi; five sketch designs prepared for public recreation infrastructure improvement at Balvu lake, Perkona lake and Bolupe river in Balvi town.
WP3 Promotion of joint tourism offering: seminars for municipalities and tourism operators about water tourism development (8); marketing activities, development of maps (20 000 copies); creation of 10 new water-related tourism products; on-line tourist booking system solution etc.
WP 4 Project promotion and dissemination: press releases about the main project activities published in home pages (www.latgale.lv, www.utena.aps.lt, www.balticlakes.com etc.) and local press.
Project period: 30 months
Project status: On 30.06.2008. submitted for evaluation
Contact information: Inese Kursīte, email@example.com, phone: +371 654 28111